HEBDEN Bridge's plastic bag-free policy inspired two mums to launch their own new reusable shopping bags.
The FootprintBag, a bag within a bag, is a hard-wearing and stylish alternative to many reusable shopping bags available on the market.
Claire Peto Cook and Hanny Wadsworth designed the bag which contains eight reusable bags made from the material used to make parachutes.
The compact pack can fit inside a handbag and can hang on a supermarket trolley.
Claire, 39, said: "The idea came about one afternoon last summer when we were chatting about the town of Hebden Bridge becoming plastic bag-free.
"We were mulling over the trials of food shopping with bulky, reusable bags in all different shapes and sizes and how inconvenient it all was. We came up with this idea and after a few trial and error designs, The FootprintBag was born."
Hanny, 30, said: "The Footprint Bag shopping bag pack is a one-off purchase that helps provide a solution to the environmental damage that plastic carrier bags cause."
Retail giants Marks and Spencer and Asda have already expressed interest in the bag for which there is a manufacturer and supplier.
The two secured the backing of former Dragon's Den star, and founder of Red Letter Days, Rachel Elnaugh, to help them get the product into the shops.
The business was formed last November.
For more information visit www.footprintbag.com