Brighouse PR firm lands dream campaign

Called Snoozle, and available in Android and iOS, the free app replaces the persistent piercing ring of alarm tones with “Snoozles”.

Snoozles are 12-second voice messages which, when sent to friends and family, play at the time the recipient has set their alarm clock. Whether funny anecdotes, love notes or daily reminders, Snoozle personalises how users wake-up.

Birmingham brothers Phil and Dan Neale – the brains behind the innovative app – have crossed counties to appoint Brighouse-based Faith PR to dial into its contacts book and create a media buzz around Snoozle’s official launch this month.

A crowdfunding appeal last year saw Snoozle smash its £100,000 target in less than 10 hours to become the “Number One Investment Opportunity” on website Seedrs during the week of its campaign launch.

Stefanie Hopkins, managing director of Faith PR, said: “We are really excited about the launch of Snoozle. After seeing the success of Snoozle’s crowdfunding campaign and how quickly their target was achieved, coupled with our conversations with key media, there’s been fantastic feedback about how innovative this app is as well as being fun, creative and something with massive potential.”

Faith PR’s launch activity with Snoozle follows on from the agency’s campaign work for an afternoon tea unveiling at Elland venue, Bertie’s, last month.