As residents and business owners gear up for the Tour de France passing through Hebden Bridge in July, a new booklet has been produced to champion the town.
Funded to the tune of £2,000 by Portas Pilot and Hebden Royd Town Council, Hebden Bridge Partnership has produced 20,000 copies of the 12-page “Welcome to Hebden Bridge” leaflet.
With 10,000 copies placed in Hebden Bridge Tourist Information Centre and a further five or six thousand to be distributed across Yorkshire and Lancashire, the booklet aims to attract people to Hebden Bridge before, during and after the Grand Depart passes through on July 6.
Bob Deacon, who chairs Hebden Bridge Partnership, said: “I am a newcomer to the town - I have been here for two years - and the first thing I thought was the town doesn’t sell itself. It’s got so many attractions, but it doesn’t publicise itself well enough.
“I just started talking abut it and persuaded Hebden Bridge Partnership that was the way to go. I’m very pleased with the booklet. It sets out to show the town has something for everybody.”
As well as giving a general overview of Hebden Bridge, the booklet also lists popular tourist attractions - including some in Mytholmroyd and Heptonstall - details major events and festivals, champions the accommodation, and promotes the Calder Valley as the place to come and view the Tour de France.
Mr Deacon said: “We need to take advantage of the Tour de France to draw more people in to the town. It should not be limited to July 6. This is about August, September, October, November, December, January, February, March, April, June - and July.
“But because there will be so many people in Yorkshire - probably more than ever before - they ought to notice Hebden Bridge. This is a way of attracting people to the South Pennines because it’s such an unusual typography.”
The booklets are available at the visitor centre on New Road. For more information, call 01422 843831.